What we look for
Common bottlenecks
- New videos change the hook, offer, and audience all at once.
- The product page drops the promise that got someone to click.
- Creative production stalls when briefs are hard to hand off.
Creative direction for e-commerce
Build a repeatable way to script, shoot, and test short-form video for Meta and TikTok. Bring your own products and campaigns to six weeks of direct creative mentorship.
40+ video hook scripts
Meta & TikTok testing
Direct creative audits
01 / The approach
What we look for
How we work
02 / 2026 Executive E-Commerce Cohort
Bring your store and the data you have. Each week produces an audit, plan, or tool you can use in your business.
Week 01
Review performance, margin, acquisition costs, and where your customers drop out.
Output · Creative baseline
Week 02
Turn customer language into short hooks and map the footage each variation needs.
Output · Script and shot list
Week 03
Walk through the mobile landing page and checkout against the promise in the ad.
Output · Funnel audit
Week 04
Set a budget, isolate the creative variable, and define how you’ll choose a winner.
Output · Ad testing roadmap
Week 05
Plan lifecycle messages and identify opportunities for a second order.
Output · Retention map
Week 06
Connect contribution margin to your bid, budget, and creative refresh decisions.
Output · Scale and pause rules
03 / Deliverables
Direct support during the program and digital resources you can use with your team.
Bring current ads, scripts, and landing pages for one-on-one creative audits.
Adapt the scripts to your product and use the creator onboarding workflow to brief and review new footage.
Discuss briefs and test decisions between live sessions.
Keep access to future updates to the templates and playbooks included in the package.
04 / Pricing
One payment covers the program and its included resources. There are no recurring program fees.
Complete digital mentorship package
$499 USD / One-Time
100% digital delivery
05 / Results framework
Three illustrative examples of how you could measure changes in your store.
Example 01
Compare a product demo with a problem-led opener. Hold audience and offer constant.
Measure · Three-second view rate and cost per purchase
Example 02
Carry the ad’s product promise into the first screen of the mobile landing page.
Measure · Click-to-purchase rate
Example 03
Give creators a common shot list and record the revision rounds each concept needs.
Measure · Time to a testable cut
06 / Frequently asked questions
Onboarding is digital. The onboarding email provides the steps for joining the private strategy channel and accessing the program materials.
You’ll work directly with a strategist on live creative reviews, campaign decisions, and reusable execution templates.
Bring an active Shopify, WooCommerce, or custom storefront. We’ll use the store data and systems you can access.
Sessions and resources are delivered digitally. Check the fulfillment and refund terms before enrolling.
Yes. Bring the people responsible for making or implementing the decisions you want to work through.
07 / Direct Order & Client Onboarding
Lock in your seat and receive your digital playbooks, templates, and 1-on-1 strategy scheduling link immediately upon payment confirmation.
Operated & fulfilled by Maco Ecom LLC
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